Sustainability, Business Ethics, Environmental Justice and Place-brand Strategy: Interdisciplinary Reflections Between Anthropology and Economics

Abstract

‘Sustainability’ has become a widespread buzzword (mantra) in almost all spheres of human activity, including business. In the business world, this term denotes corporate social responsibility and ethical practice. Business ethics refers not only to the fair treatment of directly involved human subjects (employees, suppliers, intermediaries, customers etc.) but also to the fair use/share of environment considering all contemporary human beings and forthcoming generations as well as other living beings and their offspring who are going to face degradation and scarcity that are being left behind after having relentlessly pursued material economic growth. This paper intends to share some reflections based on business ethics and environmental justice in different cultural contexts.