The American Journal of Business (AJB) develops and applies theory to modern business organizations. A core principal of AJB is recognizing the interplay of all the functional areas of business and that modern business cannot be properly evaluated in functional area silos. Moreover, AJB is dedicated to applying theories from all areas of business to a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.