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The International Journal of Business Anthropology (IJBA), is a double blinded peer reviewed journal, focusing upon business anthropology supported by the College of Sociology and Anthropology, Sun Yat-Sen University; School of History and Culture, Jishou University; the Institute of Business Anthropology, Shantou University; Center for Social and Economic Behavior Studies, Yunnan University of Finance and Economics, China.
Given the rapid growth of business anthropology, a journal dedicated to the field is much needed. Business anthropology uses qualitative and ethnographic methods as an alternative to more formal methodologies. Specific tools include participant observation, informal and structured interviews, and other “naturalistic”, informal, and face-to-face methods of investigation. Business anthropologists play a key role in developing culturally sensitive policies and strategies in a world increasingly typified by cross-cultural contacts.
