Cultural Paradigm of High Performing Organizations: An Ethnographic Study in India Context
DOI:
https://doi.org/10.33423/ijba.v4i1.1158Keywords:
Anthropology, Ethnography, Business, ParadigmAbstract
The concept of organizational culture has gained wide acceptance as a way to understand human behavior. Each aspect of organizational culture can be seen as an important environmental condition affecting systems and sub-systems. It is believed that organizational culture reflects the personality of organizations. It comprises of the assumption, values, norms and tangible signs of organization members and their behavior. The examination of organizational culture and its impact on corporate performance become essential in management studies. The role of culture is increasingly recognized as an important variable in understanding behavior in organizations. Culture can affect managerial attitudes, managerial ideology, business governmental relations and technology transfer, etc. Therefore, understanding the cultural characteristics of high performing organizations has become more crucial than ever before. This paper examines the cultural paradigm of high performing organizations in India through ethnographic study.
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