Mobile Phone Use, Bricolage, and the Transformation of Social and Economic Ties of Micro-Entrepreneurs in Urban Morocco

Abstract

In this article, I explore ways in which urban micro-entrepreneurs use the mobile phone as a tool to organize a newly networked work life. Based on ethnographic and survey evidence, first, I argue that mobile phone use expands the productive opportunities of certain types of activities by enhancing social networks, reducing risks associated with employment seeking, and enabling bricolage or freelance service work, leading to higher incomes. Second, I demonstrate how the use of mobile phones for bricolage jobs begins to transform, rather than simply augment and reinforce, the social and economic ties of micro-entrepreneurs. Third, I explore ways in which the mobile phone is distinct from traditional technologies. Finally, I hope my findings could highlight new ways to think about designing innovative mobile applications to serve the needs of micro-entrepreneurs in the developing world.