Using Ethnographic Simulations with Business Professionals to Master Cultural Analysis and Change Management in Organizations

Abstract

Contemporary organizations exist in a dynamic global reality that requires constant change. Understanding organizational culture has emerged as a pivotal factor determining the success of change initiatives. The ability to understand and manage the influence of cultural dynamics on change implementation has thus become an essential competency for business professionals. The utility of ethnographic simulations for developing competencies in cultural analysis is explored within the theoretical framework of social cognitive theory. Excerpts from simulated ethnographic interviews illustrate the efficacy of using simulations to develop leaders’ facility in apprehending, interpreting and managing the impact of organizational culture on processes of implementing strategic change.