Enterprise Anthropology: A New Paradigm in China’s Socio-economic Transformation—A Book Review of Enterprise Anthropology: The Fourth Revolution of Anthropology
DOI:
https://doi.org/10.33423/ijba.v11i1.4288Keywords:
business anthropology, enterprise anthropology, socioeconomic transformation, paradigm, structural- functionalismAbstract
In 2019, Professor Jijiao Zhang published his book:Enterprise Anthropology: The Fourth Evolution of Anthropology, a summarization of his study on Chinese enterprise anthropology for over ten years with a wealth of field researches on enterprises of the many kind in China, and their development trajectories. Zhang puts forward an overall paradigm of anthropology and neoclassical structural-functionalism under the background of China’s social-economic transformations. This work has laid a solid foundation of enterprise anthropology as an independent discipline equipped with certain research objects, paradigms, theories, directions and achievements, which is not only a positive response to “Theoretical Confidence” campaign in Chinese anthropology, but also a theoretical promotion and contribution towards a diversified and dynamic global anthropology.
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