Linking Education to Industry: A Collaborative Logo Design Project

Abstract

As a result of faculty, student, and industry collaboration, a logo design project was initiated to serve the research, teaching, and service needs of the faculty, learning needs of the student, and the branding efforts of the company. The paper provides the description of the project and the implementation process that facilitated various learning outcomes for the student, faculty, and client, and of how the challenges encountered were overcome. As part of the project, the associations and industry representation of the logo were empirically tested. The results indicated that semiotic and industry associations were positive and conveyed the intended associations.