What Students Should Really Learn to Be Successful Crowdfunders

Abstract

Crowdfunding is an increasingly important competency and we seek to determine the key skills a student needs in order to run a successful campaign. We conducted meta-analysis of the literature where we identified each skill or core concept identified as a key to running a successful campaign. Next, we created skill clusters—groups of similar skills that operate on a common theme. We then either correlated each of the skills in a skill cluster with a concept or construct used in entrepreneurial classes or business classes in general. We also provide a list of educator resources for teaching crowdfunding.