Lost Learning and Squandered Tuition: Economic Consequences of not Attending Class in Undergraduate Business Courses

Abstract

Business Schools are charged with equipping the next generation of business professionals with the skills and knowledge to benefit the businesses they work in and the country at large. This research explores the lost learning and squandered tuition resulting from students’ skipping classes in a capstone Marketing Strategy course. The results show avoiding squandered tuition and lost learning is facilitated by students regularly attending classes. These results also suggest college professors should consider mandatory attendance in courses with high percentages of D, F, W grades that may frequently precede students dropping out of college.