A Gender Based Examination of Assurance of Learning in a Marketing Capstone Course

Abstract

This paper explores gender effects on assurance of learning scores from a global simulation (GLO-BUS) and ETS Business Major Field Test scores. Correlations between GLO-BUS scores and ETS scores are evaluated for significant relationships within genders. The sample comprised 95 undergraduate marketing majors in a mid-size public university. Results show males out performed females on ETS scores, and two GLO-BUS Assurance of Learning Scores: Leadership Skills, and Financial Analysis. For males, ETS scores were significantly correlated with GLO-BUS scores for Financial Analysis, Financial Management, Human Resource Management, and Marketing Management. No statistically significant correlations were found for females.