Faculty Promotion in Business Schools: What Counts and What Should Count?

Abstract

The ultimate goal for college faculty is to achieve the rank of full professor. Accomplishing this is a matter of what counts. Factors related to teaching, research, and service are used as promotion criteria. Higher education administrators may exalt teaching and service; yet give more credence to research when determining pay, promotion, and tenure. This current research is born out of these ongoing discrepancies in what is purported and what is rewarded. Business faculty’s opinions on promotion criteria, that is, what counts and should count were analyzed. The results indicate differences now and compared to the past.