An Investigation into the Effectiveness of Digital Convergence in Student Learning and Engagement

Abstract

This study investigates the effectiveness of a new course redesign using technology delivered across various mobile platforms. This study documents the process of the course redesign to present a viable model for redesigning courses that will increase student engagement using technology. Assessment data from several marketing classes over a number of semesters was used to compare results from other marketing classes conducted using the traditional mode with minimal technology. The results indicated better overall student performance across the classes. Recommendations to scale the process include a multi-sectoral approach to the redesign and support for faculty professional development.