Does Scenario Planning Have a Role in U.S. Graduate Business Schools’ Curriculum?

Abstract

The literature reports scenario planning is increasingly being used by businesses to help plan more effectively. A potential problem with the existing scenario planning teaching models is they do not appear to support or benefit from scholarly research and practitioners’ action research. The research study rationale is described in detail as well as survey activity in the top rated 100 graduate business schools in the U.S. and also survey participants’ responses. The study, due to a low survey response rate, failed to provide adequate data to answer the study’s primary question. Limitations, recommendations for future research and conclusions are provided.