Structural Model Effect of Entrepreneurship Education and Entrepreneurial Motivation on Business Success for Mompreneurs in the City of Makassar

Abstract

This study aims to determine how the motivation of mompreneurs in Makassar City in entrepreneurship. This study uses a qualitative approach. The population is 7,854 mompreneurs. The research sample was 136 mompreneur respondents spread over 4 districts in Makassar City. The collected data were analyzed using SEM -Lisrel. The results of this study indicate that entrepreneurship literacy education contributes to the success of momprenuer businesses and motivation in entrepreneurship is needed to encourage business success. The results of the study provide recommendations for Makassar socio-cultural elements of entrepreneurship material to be studied in the learning process and it is hoped that training and seminars will provide motivation and entrepreneurial knowledge so that by increasing entrepreneurial motivation, momprenuers can contribute to sustainable development.