Developing a Green Marketing and Supply Chains Course for General Education Credit at the Freshman Level

Abstract

This paper describes the efforts of a marketing program at a midwestern public university to develop a freshman-level marketing course for the Foundational Studies program that would be open to all undergraduate students. Faculty in the Marketing program felt that inclusion in the Foundational Studies curriculum could provide an avenue of growth for the Marketing major. The course development process is described in detail and examples of pedagogical materials from the course are included. Initial feedback from the course’s first offerings suggests that the course can play a role in the recruitment of students to the major.