Leveraging the Balanced Scorecard for Online MBA Program Development: A Holistic Approach

Abstract

The Association to Advance Collegiate Schools of Business (AACSB) accreditation process establishes that a business school meets the high standards set by a peer review board with administrators and faculty members from various accredited colleges and universities. This paper will synthesize the use of the balanced scorecard across four performance dimensions (financial, customer, internal process, and innovation) with the accreditation process for an online MBA program development effort. Specifically, the balanced scorecard will be examined as a strategic management tool for leveraging resource prioritization and allocation decisions needed to maintain accreditation while meeting the various stakeholders' needs, such as students, university, faculty, and administrators.