Marketing Technologies in Management Pedagogical Education: Modern Challenges

Abstract

The article develops a research hypothesis, which consists in the fact that the development of a system of marketing technologies in educational institutions, ensuring their competitiveness, high quality satisfaction of educational requests of teachers with the aim of increasing their professional competence, will become possible if:

• marketing will be perceived by the managers of the educational institution as an integral part of the management system of the educational institution with its special services that ensure the satisfaction of the modern educational professional requests of teachers;
• marketing technologies in pedagogical education institutions will be used as a system for identifying and satisfying the educational requests of teachers, taking into account the social and pedagogical situation in the country;
• developed a model for the development of the marketing technology system in institutions of additional pedagogical education;
• conditions for the implementation of the system development model and the application of marketing technologies will be created in pedagogical education institutions to identify and meet the educational needs of teachers.