The Relationship Between the Development of Entrepreneurial Activities in the Age of Technology and the Characters of Digitally Oriented Generations Z & Y: What Is the New Challenge for Business Schools?

Abstract

The context of 2021, characterized by poor health, and economic-social situation, has accelerated the use of technology and made it an indispensable factor in many areas, including entrepreneurship. It is true that entrepreneurship is a key driver of the country’s wealth and economic development, as it contributes to solving certain social and economic problems, such as the unemployment rate of young graduates. However, with the proliferation of new digital businesses, the need to understand the reasons for this transformation and the predominance of this digital domain has become evident, especially if we ask ourselves about the characteristics of generations Z and Y related to the virtual world and digital activities. In addition, this topic raises new questions, especially in education, namely the challenges of integrating new determinants in the curricula of education and training for entrepreneurship. This article aims to study the characteristics of generations Z and Y to discover the roots of the emergence of digital entrepreneurship by examining the facts.