Communication and Marketing: Toward a Responsive Ethical Framework
DOI:
https://doi.org/10.33423/jlae.v14i4.1483Keywords:
Leadership, Ethics, MarketingAbstract
Ethics in marketing, up to this point, has been largely prescriptive. Violations continue to garner headlines, and those engaged in violations find justification. This work extends the literature in marketing ethics by moving past prescription and exploring a responsive ethic. It looks to Levinas, considering acknowledgement of the other to provide an ethical marketing framework that is responsive.
Downloads
Published
2017-12-01
How to Cite
Ciletti, D. (2017). Communication and Marketing: Toward a Responsive Ethical Framework. Journal of Leadership, Accountability and Ethics, 14(4). https://doi.org/10.33423/jlae.v14i4.1483
Issue
Section
Articles
License
Please review our Copyright Notice.