Communication and Marketing: Toward a Responsive Ethical Framework

Authors

  • Dorene Ciletti Duquesne University

DOI:

https://doi.org/10.33423/jlae.v14i4.1483

Keywords:

Leadership, Ethics, Marketing

Abstract

Ethics in marketing, up to this point, has been largely prescriptive. Violations continue to garner headlines, and those engaged in violations find justification. This work extends the literature in marketing ethics by moving past prescription and exploring a responsive ethic. It looks to Levinas, considering acknowledgement of the other to provide an ethical marketing framework that is responsive.

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Published

2017-12-01

How to Cite

Ciletti, D. (2017). Communication and Marketing: Toward a Responsive Ethical Framework. Journal of Leadership, Accountability and Ethics, 14(4). https://doi.org/10.33423/jlae.v14i4.1483

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Section

Articles