Corporate Sustainability in Emerging Markets: The Role of Mangers’ Moral Foundations and Cultural Traditions

Authors

  • Fuan Li William Paterson University
  • Xingyuan Wang Shandong University
  • Rajiv Kashyap William Paterson University

DOI:

https://doi.org/10.33423/jlae.v14i4.1487

Keywords:

Leadeship, Ethics, Corporate Sustainability, Marketing, CSR

Abstract

As corporate sustainability gains increasing attention worldwide, understanding managers’ sustainability decision-making in the emerging markets becomes extremely important. To fill a gap in the literature, the present research examines the role of Chinese managers’ moral foundations, endorsement of cultural traditions, and CSR orientations in sustainability decision-making. Drawing on the theory of moral foundations and cultural influence, we propose that both managers’ moral foundations and Confucianism impact sustainability decisions and CSR orientations. Moreover, we propose Confucian ethics and Confucian dynamism moderate the effects of moral foundations on CSR orientations. The implications of this study are discussed along with further research direction.

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Published

2017-12-01

How to Cite

Li, F., Wang, X., & Kashyap, R. (2017). Corporate Sustainability in Emerging Markets: The Role of Mangers’ Moral Foundations and Cultural Traditions. Journal of Leadership, Accountability and Ethics, 14(4). https://doi.org/10.33423/jlae.v14i4.1487

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Articles