Leadership and Culture in Ghana’s Tourism and Hospitality Industry: The Impact of Transformational Leadership on Job Satisfaction in an Emerging Economy

Abstract

The purpose of this study is to assess the relationship between leadership style, organizational culture, and employee job satisfaction. We specifically examine business leaders in Ghana to explain some of the region’s characteristics regarding its emerging economy and business environment. This study seeks to illustrate a significant relationship between organizational culture and organizational performance within the tourism and hospitality industry in Ghana. Managing job satisfaction within an organization is essential to firm performance. Maintaining high employee satisfaction is also critical to retaining skilled employees and keeping the turnover rate at a minimum. One of the ways that are effective in helping managers increase satisfaction among their followers is employing the right leadership style and culture. We surveyed 102 small business owners and managers in Ghana’s tourism and hospitality industry. After examining the data collected from the survey instruments, we have a better understanding of whether there is a noteworthy relationship between leadership style and culture as it relates to job satisfaction in the business environments of West African small businesses.