Marketing: The Key to Successful Teaching and Learning

Abstract

The AIDA model assists marketers in developing vibrant, memorable, and persuasive television, radio, print, and electronic communications. Communication of this nature motivates consumer engagement and action, in regards to goods, services, and ideas. This paper explores the use of the AIDA model in educational settings. Specifically, the AIDA model can be used to improve teaching and learning techniques for educators. Furthermore, the use of the AIDA model in educational settings can improve subject comprehension and enthusiasm in adult learners. Consistent and continuous societal and technological changes make it necessary for educators to adapt and adopt new teaching and learning strategies.