Vol. 19 No. 1 (2025)

Articles

• The Three B’s of Branding: Navigating Multicultural Markets

  April Schofield, Darrin Duber-Smith, Biff Baker

  • PDF

• Instagram Analysis: Country Comparison on Purchase Intention

  Tuba Bingol, Fahri Karakaya

  • PDF

• Engaging Employees Through Corporate Social Responsibility Programs Aligning Corporate Social Responsibility and Employee Engagement

  Paula Bernardino

  • PDF