Assessing the Effects Social Media has on Online Learning

Authors

  • Sheron Lawson Wayland Baptist University
  • Samantha Murray Wayland Baptist University

DOI:

https://doi.org/10.33423/jmdc.v12i2.1259

Keywords:

Marketing Development, Competitivenss, Social Media, Online Learning

Abstract

Online learning is social and participatory activity and demands more collaborative pedagogy for active learning. The purpose of this research is to review empirical studies to determine the effects social media has on learning. Social media is one of advancements in technology that has been instrumental in enhancing communication, collaboration, entertainment and learning. Social media is now being widely used in educational endeavors. Using thematic analysis, the review of literature of empirical studies identified four effects social media had on learning. These included acquisition of new knowledge, continuous learning, increased students’ engagement, and immediacy of learning with access to experts

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Published

2018-07-01

How to Cite

Lawson, S., & Murray, S. (2018). Assessing the Effects Social Media has on Online Learning. Journal of Marketing Development and Competitiveness, 12(2). https://doi.org/10.33423/jmdc.v12i2.1259

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Section

Articles