Contemporary Marketing Evolves

Authors

  • R. Henry Migliore President of Managing for Success; Emeritus NSU/UCT
  • Nancy C. Howard Oral Roberts University
  • Dana Moore Gray Rogers State University

DOI:

https://doi.org/10.33423/jmdc.v12i2.1262

Keywords:

Marketing Development, Competitiveness, ACSI, Technology, Marketing

Abstract

This article encompasses principles of marketing as it relates to the current trends of technology. From the Marketing Plan to Survey Monkey, and the analysis of ACSI to CX on the internet, marketing has fresh nuances that need to be rooted in its time-tested foundation. Measuring customer cost, customer satisfaction, and defining new tools for customer service make this article a noteworthy read. Concluding with social media and ordering capabilities from Alexa; marketing has evolved.

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Published

2018-07-01

How to Cite

Migliore, R. H., Howard, N. C., & Gray, D. M. (2018). Contemporary Marketing Evolves. Journal of Marketing Development and Competitiveness, 12(2). https://doi.org/10.33423/jmdc.v12i2.1262

Issue

Vol. 12 No. 2 (2018)

Section

Articles

License

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