Analysis of Marketing Strategies in the Social Media: Facebook Case Analysis

Abstract

This paper uses a case analysis approach to address and analyze marketing strategies in the social media in general and Facebook in particular from its inception to now. We discuss how Facebook has strategically integrated its marketing activities to achieve superior results, and how it has managed to become and maintain its position as the premier social networking site around the world. We used Michael Porter’s Five Forces to conduct industry analysis and we conducted a thorough evaluation. We selected, justified and recommended alternatives strategies that are consistent with Facebook mission, goals and objectives.