Major Sporting Events Impact On The Basis Of UEFA Euro 2012 Championships

Authors

  • Zbigniew Drewniak WSB University in Torun

Keywords:

Marketing Development, Investment

Abstract

The article presents impacts of major sporting events for the economy. Investments in infrastructure are major expenditures that have to be paid in case of the event. It concerns sports infrastructure like stadiums but also general ones like roads, hotels, etc. These investments can induce outputs for the economy in short and long time horizon. Important aspect of sporting events effects refers to tourism. The discussion was supported by the data concerning UEFA Euro 2012 Championships that was played in Poland and Ukraine in June 2012.

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Published

2016-12-01

How to Cite

Drewniak, Z. (2016). Major Sporting Events Impact On The Basis Of UEFA Euro 2012 Championships. Journal of Marketing Development and Competitiveness, 10(3). Retrieved from https://articlegateway.com/index.php/JMDC/article/view/1837

Issue

Section

Articles