Impact of Employees Cultural Values and Their Cross-Cultural Work Environment on Organizational Identity
Keywords:
Marketing Development, Cultural Values, Organizational IdentityAbstract
This study investigated an impact of employee’s cultural values and their cross-cultural work environment on organizational identity. Data was collected from employees in the U.S. firm embracing different cultural values. The results indicate that proposed hypotheses are supported. Employees are more likely to identify themselves with the organization when they have a congruent cultural fit between employees and their work place. Based on the findings of the study, implications are discussed.
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Published
2016-09-01
How to Cite
Park, J. E. (2016). Impact of Employees Cultural Values and Their Cross-Cultural Work Environment on Organizational Identity. Journal of Marketing Development and Competitiveness, 10(2). Retrieved from https://articlegateway.com/index.php/JMDC/article/view/1846
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