Impact of Employees Cultural Values and Their Cross-Cultural Work Environment on Organizational Identity

Authors

  • Ji Eun Park Cleveland State University

Keywords:

Marketing Development, Cultural Values, Organizational Identity

Abstract

This study investigated an impact of employee’s cultural values and their cross-cultural work environment on organizational identity. Data was collected from employees in the U.S. firm embracing different cultural values. The results indicate that proposed hypotheses are supported. Employees are more likely to identify themselves with the organization when they have a congruent cultural fit between employees and their work place. Based on the findings of the study, implications are discussed. 

Downloads

Published

2016-09-01

How to Cite

Park, J. E. (2016). Impact of Employees Cultural Values and Their Cross-Cultural Work Environment on Organizational Identity. Journal of Marketing Development and Competitiveness, 10(2). Retrieved from https://articlegateway.com/index.php/JMDC/article/view/1846

Issue

Section

Articles