An Industry in Decline: Can U.S. Horse Racing Turn the Corner?

Authors

  • David Lynn Hoffman Metropolitan State University of Denver
  • Debora J. Gilliard Metropolitan State University of Denver
  • Sally Baalbaki-Yassine Metropolitan State University of Denver

DOI:

https://doi.org/10.33423/jmdc.v14i1.2768

Keywords:

Marketing Development, Competitiveness, racing, declining industry, marketing in a declining industry, U.S. Horse Racing, United States, Horse tracks

Abstract

Horse tracks once were at the height of their popularity when it was one of the few options for disposable income and use of leisure time. However, horse tracks have declined in popularity, have seen decreased revenue, an aging target market, and are less attractive to younger generations who are tethered to their cell phones. Given the increasing regulation, market trends, and decreasing revenues can the industry turn the corner to a better home stretch?

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Published

2020-04-17

How to Cite

Hoffman, D. L., Gilliard, D. J., & Baalbaki-Yassine, S. (2020). An Industry in Decline: Can U.S. Horse Racing Turn the Corner?. Journal of Marketing Development and Competitiveness, 14(1). https://doi.org/10.33423/jmdc.v14i1.2768

Issue

Vol. 14 No. 1 (2020)

Section

Articles

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