Key Components of Tourism Destination Development

Authors

  • Janet Ratliff Morehead State University
  • Michelle B. Kunz Morehead State University

DOI:

https://doi.org/10.33423/jmdc.v14i1.2769

Keywords:

Marketing Development, Competitiveness, SOAR initiative, destination tourism, destination branding, promotion and digital marketing, Tourism

Abstract

This paper examines variables that contribute to tourism revenues as reported by the state of Kentucky for a sample of 54 counties in Appalachian Kentucky. The study utilized five components of tourism, online promotional information, and reported tourism revenues to identify what variables contribute to regional tourism revenues. Regression analysis using factor scores found two factors influenced employment revenue and one factor influenced direct tourism revenue.

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Published

2020-04-17

How to Cite

Ratliff, J., & Kunz, M. B. (2020). Key Components of Tourism Destination Development. Journal of Marketing Development and Competitiveness, 14(1). https://doi.org/10.33423/jmdc.v14i1.2769

Issue

Vol. 14 No. 1 (2020)

Section

Articles

License

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