‘The Colorado Sun’ Case: A Bet for Digital, Quality, Community and Ethical Journalism

Authors

  • Marçal Sintes-Olivella Ramon Llull University
  • Ester Villacampa-Morales Ramon Llull University
  • Joaquín Marqués-Pascual EAE Business School

DOI:

https://doi.org/10.33423/jmdc.v15i1.4168

Keywords:

marketing development, accountability, blockchain, journalism ethics, media, The Colorado Sun

Abstract

We are in an era marked by disinformation, fake news and the crisis of journalism that entails an intense crisis of trust. Among the options to escape from this situation, several communication theorists and some companies believe that blockchain technology offers new opportunities for high-quality journalism. Blockchain has its origin in electronic currencies, but it is increasingly being used in digital communication and journalism. This article is dedicated to the case of The Colorado Sun. This study focuses its attention on the following aspects: the mission and objectives of the newspaper at the foot of the Rocky Mountains, its origins and history, the structure and governance system of the media, the function of the cryptocurrency itself and the ethical principles and professional standards that have been awarded. To study the case of The Colorado Sun, in addition to looking at the documents on its website and existing bibliography, we conducted interviews with members of the founding team and different organizations that gave it their support.

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Published

2021-06-05

How to Cite

Sintes-Olivella, M. ., Villacampa-Morales, E. ., & Marqués-Pascual , J. . (2021). ‘The Colorado Sun’ Case: A Bet for Digital, Quality, Community and Ethical Journalism. Journal of Marketing Development and Competitiveness, 15(1). https://doi.org/10.33423/jmdc.v15i1.4168

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Articles