The Crisis of Danbury Fair Mall

Authors

  • Jin Sun Ahn Western Connecticut State University
  • Hanyong Chung Southern Connecticut State University
  • Jung Hoon Kim Southern Connecticut State University
  • Youngbin Kim Western Connecticut State University
  • Natalie Jungyoun Shin Drexel University

DOI:

https://doi.org/10.33423/jmdc.v15i2.4335

Keywords:

marketing development, shopping mall, case study, offline business, Connecticut

Abstract

This case describes the difficult financial situation of Danbury Fair Mall, which is the second biggest shopping mall in Connecticut. After World War II, the shopping mall business had grown fast especially in suburban areas of the U.S. However, the increasing popularity of online shopping caused extensive damage to shopping malls. This case will provide students the chance to think about the past, the present, and the future of the shopping mall industry in the U.S

Downloads

Published

2021-07-14

How to Cite

Ahn, J. S., Chung, H., Kim, J. H., Kim, Y., & Shin, N. J. (2021). The Crisis of Danbury Fair Mall. Journal of Marketing Development and Competitiveness, 15(2). https://doi.org/10.33423/jmdc.v15i2.4335

Issue

Vol. 15 No. 2 (2021)

Section

Articles

License

Please review our Copyright Notice.