New Belgium Brewing: What Is Its Future After the Acquisition?

Authors

  • David Lynn Hoffman Metropolitan State University of Denver
  • Debora J. Gilliard Metropolitan State University of Denver
  • Sally Baalbaki Metropolitan State University of Denver

DOI:

https://doi.org/10.33423/jmdc.v16i3.5583

Keywords:

marketing development, New Belgium Brewing, ESOP, employee engagement, environmental

Abstract

This case explores the rise of New Belgium Brewing from inception to a well-known brewery, the founders’ passion, its concern for environmental issues, and its employee involvement in management which led to an employee purchase via an ESOP. In 2019 the employees voted to sell to Lion Little World Beverages of Australia, a subsidiary of Kirin. The questions going forward are will the company maintain its passion for environmental issues, social challenges, and employee involvement? Can or will the new owner maintain the previous culture?

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Published

2022-11-17

How to Cite

Hoffman, D. L., Gilliard, D. J., & Baalbaki, S. (2022). New Belgium Brewing: What Is Its Future After the Acquisition?. Journal of Marketing Development and Competitiveness, 16(3). https://doi.org/10.33423/jmdc.v16i3.5583

Issue

Vol. 16 No. 3 (2022)

Section

Articles

License

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