Influential Article Review – Comparing Tablets and Smartphones

Authors

  • Judith Gray
  • Sean Hunter

DOI:

https://doi.org/10.33423/jmdc.v16i4.5771

Keywords:

marketing development, usage of technology, tablet, smartphone

Abstract

This paper examines similarities between tablets and smartphones. We present insights from a highly influential paper. Here are the highlights from this paper: Technological advances are at the forefront of the innovation revolution that we are experiencing today. As smart phones and tablets have improved and evolved, they have complemented each other but mostly, time after time, they are duplicating many of their functions. This duplication could lead to a potential merge or synergistic effect resulting in one product that offers the best of both worlds. The authors are exploring the levels of preference for different applications that are available in both smart phones and tablets. These applications include schoolwork, access to software, general organizer, communications and social medial, and personal use. For our overseas readers, we then present the insights from this paper in Spanish, French, Portuguese, and German.

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Published

2022-12-31

How to Cite

Gray, J., & Hunter, S. (2022). Influential Article Review – Comparing Tablets and Smartphones. Journal of Marketing Development and Competitiveness, 16(4). https://doi.org/10.33423/jmdc.v16i4.5771

Issue

Section

Articles