Truth or Consequences, New Mexico: Lost History, Emerging Opportunities

Authors

  • Connor Matheson McMurry University

DOI:

https://doi.org/10.33423/jmdc.v12i3.60

Keywords:

Marketing Development and Competitiveness, Marketing, Business, Economic, New Mexico

Abstract

Every community on planet earth also has a saga worth expressing. This is certainly true of the quaint and remote city of Truth or Consequences, New Mexico. As time progresses, many community histories become lost, especially in locations that do not possess the means—or will—to record and publicize them. Gleaning information from brochures, pamphlets, and residents of the area allows one to construct a heritage and cultural inventory of what the particular area can potentially market. This inventory helps to shape itineraries. These itineraries can work to bring tourists to the city and money to its economy.

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Published

2018-10-01

How to Cite

Matheson, C. (2018). Truth or Consequences, New Mexico: Lost History, Emerging Opportunities. Journal of Marketing Development and Competitiveness, 12(3). https://doi.org/10.33423/jmdc.v12i3.60

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Section

Articles