Marketing Strategy Teaching Collaboration

Authors

  • Nathan Kirkpatrick Samford University
  • C. Clifton Eason Samford University

DOI:

https://doi.org/10.33423/jmdc.v18i1.6893

Keywords:

marketing, development, marketing strategy, marketing collaboration, strategic marketing

Abstract

Many business schools offer courses of a similar theme in both their undergraduate and graduate programs. Being common for recent graduates of a school to matriculate into a graduate program of the same school, there is a need to ensure that undergraduate and graduate courses that share a similar theme complement one another. Yet content and assignment overlap must be minimized while providing greater rigor at the graduate level. Using the experiences of faculty from one university’s approach to address this situation, this paper a) explicates the philosophy behind the creation of Marketing Strategy courses at both the undergraduate and graduate levels and b) describes the process of developing/redeveloping and differentiating the courses.

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Published

2024-03-24

How to Cite

Kirkpatrick, N., & Eason, C. C. (2024). Marketing Strategy Teaching Collaboration. Journal of Marketing Development and Competitiveness, 18(1). https://doi.org/10.33423/jmdc.v18i1.6893

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Section

Articles