Marketing Strategy Teaching Collaboration

Abstract

Many business schools offer courses of a similar theme in both their undergraduate and graduate programs. Being common for recent graduates of a school to matriculate into a graduate program of the same school, there is a need to ensure that undergraduate and graduate courses that share a similar theme complement one another. Yet content and assignment overlap must be minimized while providing greater rigor at the graduate level. Using the experiences of faculty from one university’s approach to address this situation, this paper a) explicates the philosophy behind the creation of Marketing Strategy courses at both the undergraduate and graduate levels and b) describes the process of developing/redeveloping and differentiating the courses.