Consumption of Scientific Information on Television and Internet

Authors

  • Silvia Domínguez Gutiérrez University of Guadalajara

DOI:

https://doi.org/10.33423/jmdc.v18i1.6917

Keywords:

marketing, development

Abstract

This paper consists of a brief overview of studies related to the consumption of scientific information both on television and on the Internet by the general public, as well as by young people in particular. The preferences of the Internet are clear nowadays, even though television continues to have a place in multiple media. Particular cases are presented to follow a line over time and observe how the consumption of scientific information has been transforming, and how television has adapted to the new forms of production, dissemination, and consumption brought about by innovations, specifically information and communication technologies.

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Published

2024-04-17

How to Cite

Domínguez Gutiérrez, S. (2024). Consumption of Scientific Information on Television and Internet. Journal of Marketing Development and Competitiveness, 18(1). https://doi.org/10.33423/jmdc.v18i1.6917

Issue

Section

Articles