Is Theme Park Logistics Inspired by City Logistics Practices and Strategies?
DOI:
https://doi.org/10.33423/jmdc.v18i4.7379Keywords:
marketing development, city logistics, customer experience, flow optimization, smart cities, sustainability, theme (amusement) park, waste managementAbstract
Despite its significant importance, theme park logistics remains underexplored in management research. There are noteworthy similarities with city logistics, particularly in areas such as managing visitor flows, product supply, waste management, and the application of smart technologies. Product supply is informed by established pooling practices, which involve centralized deliveries to hubs and optimized inventory management. Waste management also draws from sustainable urban strategies, including sorting and recycling. Furthermore, smart technologies facilitate real-time monitoring of visitor flows, allowing for fine-tuning logistical operations, although this raises ethical questions like those encountered in smart cities. These innovative practices, which have not been adequately studied, aim to enhance the efficiency of theme park logistics while ensuring a high-quality customer experience.
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