Vol. 12 No. 4 (2018)

Articles

• The Role of the Family in the Adoption of a Vegan Diet. The Implications for Consumer Socialization towards Sustainable Food Consumption

  Agnieszka Chwialkowska

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• An Abstraction Theory: A Bravery Perspective on Examining Effectiveness of Arts and Heritage Marketing Dimensions and Customer Value in Art Museums, Exhibits and Galleries in Egypt

  Reem Essam, Wael Kortam, Alaa Tarek

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• How Product Attributes and Innovativeness Affect the Volume of Electronic Word of Mouth?

  Jie Feng

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• Guiding Principles Model: A Call to Integrate the 4 P’s into a Strategic Construct

  Philip E. Heckman, Alice Jacobs Vestergaard, Kathleen M. Sole

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• The Full Story: Mining Rich Authoethnographic Data for Insight into the International Consumer’s Behaviour with Luxury Fashion Goods

  Elizabeth Lloyd Parkes, Jonathan Deacon, Nadine Khair

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• Predictors of Customer’s Subscriptions to Movie and Sport Packages

  Yingge Qu, William W. Hill

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• Uncertainty in the Desert Kingdom -- Business and Economic Factors for Introducing a New Building Product in the Construction Market in Saudi Arabia: A Case Study

  Feraidoon Raafat, Don Sciglimpaglia

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• Service Quality and Share-of-Wallet as Predictors of Loyalty: Examining the Intermediating Impact of Satisfaction, Trust, and Commitment in the Retail Industry

  Ipshita Ray, Chongyu Lu

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• Using Visual Retail Atmospheric Audits in Retailing Education

  Shirley M. Stretch-Stephenson, Silvia L. Martin, H. Rika Houston

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• Brand Identity of Montenegro through Verbal and Visual Elements of Its Logo

  Anđela Jakšić Stojanović, Neven Šerić

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• The Motivations on Travel Satisfaction and Destination Loyalty of Foreign Tourists in Mongolia Tourism

  Lung Ming Tsai, Bayarmaa Sukhkhad

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