Vol. 13 No. 4 (2019)

Articles

• The Tribes We Lead: Understanding the Antecedents and Consequences of Brand Evangelism Within the Context of Social Communities

  Toni Ann Cestare, Ipshita Ray

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• Do Consumers’ Ethical Judgments Matter for Purchase Intentions in Online Gray Markets?

  Naveen Gudigantala, Pelin Bicen

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• Testing a Model of Consumer Purchase Receptivity Toward Foreign Products

  Sophia Mueller, George Belch, Heather Honea

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• The Impact of the General Data Protection Regulation on the Design and Measurement of Marketing Activities: Introducing Permission Marketing and Tracking for Improved Marketing & CRM Compliance with Legal Requirements

  Victoria-Anne Schweigert, Andreas Geyer-Schulz

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• The Influence Mechanism of Users’ Willingness to Donate to Content Creators in Social Media

  Wenguo Shen, Xiao Long

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• Small Rewards Leverage Big Change: The Effect of M-Payment Rewards on Charitable Donations

  Haijiao Shi, Rong Chen

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• The Streaming Television Industry: Mature or Still Growing?

  Johannes H. Snyman, Debora J. Gilliard

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• Complement or Compensate? Interaction of IQ and Job Experience with Emotional Intelligence in Marketing Exchanges

  Andreas Zehetner, Daniela Zehetner

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