Vol. 14 No. 5 (2020)

Articles

• Online Shopping Patronage: Do Demographics and Psychographics Really Matter?

  Jianwei Hou

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• Investigating the Effectiveness of Comparative Advertising: The Roles of Structural Alignability and Message Informativeness

  Tommy Hsu

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• B2B Organization’s LinkedIn Branding and Marketing Communications: An Exploratory Study of IT Service Companies

  Jayesh Joglekar, Caroline SL Tan

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• An Economic Blueprint for Assessing the Attractiveness and Suitability of Foreign Direct Investment in the Host Country

  Richard J. Hunter, Jr., Héctor R. Lozada, Gary H. Kritz

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• Integrating Marketing Concepts in Competitive Decision Making — A Case Study

  Michael T. Manion, Lovina Akowuah

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• Exploring the Effect of Shocking Advertising Used by For-Profit and Nonprofit Organizations in the US and China

  Shuo Yan, Sindy Chapa

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