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Vol. 17 No. 1 (2023)
Vol. 17 No. 1 (2023)
DOI:
https://doi.org/10.33423/jmdc.v17i1
Published:
2023-03-22
Articles
The Development of Entrepreneurial Marketing
Jun Yu, Joyce Zhou
PDF
The Successfully Reposition of a Beer Brand Applying Strategic Planning and Transmedia Communication: The Case of Estrella Damm
Antón Alvarez-Ruiz, Celia Castro Patiño
PDF
Individual-Level Market Orientation of Healthcare Practitioners in the COVID-19 Era
Ceyhan Kilic, Türkan Dursun, Rui “Aray” Chen
PDF
Information Entropy as a Quality Control Tool in Survey Research
Dan Friesner, Carl S. Bozman, Matthew McPherson, Faith Valente, Anqing Zhang
PDF
Brand Communication and Digital Influencers: Fad or Bab!
Rosa Maria Sobreira, Paula Arriscado, João Fernandes
PDF
The Influence of Emoticons on New Product Evaluation
Sang Yong Bok
PDF
Post-Pandemic Marketing Challenges and Strategies
Shahriar Gias
PDF
NIL, Stakeholders, and Image Transfer: An Empirical Study of Mid-Major Student-Athletes
Norm O’Reilly, Rick Burton, Connor Blake, Thomas Erick
PDF
Small Business Social Media Use, Innovative Work Behavior, and Organizational Performance
Kelsey Metz, Daniel Kanyam
PDF
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