Big Data in the Decision-Making Processes of Football Teams Integrating a Theoretical Framework, Applications and Reach

Authors

  • Silvia Cacho-Elizondo IPADE Business School
  • José-Domingo Lázaro Álvarez Centro de Perfeccionamiento Directivo (ICAMI)

DOI:

https://doi.org/10.33423/jsis.v15i2.2887

Keywords:

Strategic Innovation, Sustainability, Sport Marketing, Big Data, Decision Making, Strategy, Football

Abstract

This article explores the impact of the introduction of Big Data into the internal processes and decision making of football teams.

Among the main conclusions of this exploratory conceptual study, we could mention: the boom of data analysis in sports; the development of new technological devices that give rise to new and meaningful sources of information, being able to process, interpret, present, and share these data in real time; and the more and more constant implementation of scientific methods in the decision-making process, with the former being directly linked to the achievement of satisfactory results.

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Published

2020-08-04

How to Cite

Cacho-Elizondo, S., & Álvarez, J.-D. L. (2020). Big Data in the Decision-Making Processes of Football Teams Integrating a Theoretical Framework, Applications and Reach. Journal of Strategic Innovation and Sustainability, 15(2). https://doi.org/10.33423/jsis.v15i2.2887

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Section

Articles