A Further Strategic Move to Sustainability—A Case Study on IKEA
DOI:
https://doi.org/10.33423/jsis.v12i2.799Keywords:
Sustainability, Innovation, Business, IKEAAbstract
IKEA, a giant furniture company, has engaged in sustainability practices and reached substantial achievement. However, we found that there are several aspects of sustainability that IKEA can work to reduce ecological footprint and stay as a strong and unique leader in sustainability in the furniture industry. Our paper firstly reviews IKEA’s current sustainability practices, followed by the literature review on other furniture companies’ sustainable approaches of selecting and using raw materials. We found that IKEA could make sustainable transitions in materials to reduce their environmental impact and make strategic investments to maintain its leadership in industry. Solutions, implementation, and possible impediments are discussed.