Study of Intangible Chinese Cultural Heritage Protection and Tourism Development The Case of Intangible Cultural Heritage Protection of the Hezhe Nationality

Authors

  • Xiaoxun Guo Harbin Normal University
  • Bohdan Pikas Niagara University
  • Tenpao Lee Niagara University

Keywords:

Marketing Development, Tourism Development, Cultural Heritage

Abstract

Intangible cultural inheritance is usually determined by local ecological environment, culture, religion, level of production and living, daily life habit and custom. Hezhe nationality is an ethnic minority in Heilongjiang Province. People of Hezhe have created their unique ethnic culture during its long historical period. This paper deals with the development model and content for the folk custom tourism and other issues. It will view the countermeasures for protection of the tourism development target. It will build the innovation platform of intangible cultural heritage protection through a comprehensive, multilevel, three-dimensional integrated protection model. This paradigm will promote the protection and further development of the folk custom resources.

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Published

2017-09-01

How to Cite

Guo, X., Pikas, B., & Lee, T. (2017). Study of Intangible Chinese Cultural Heritage Protection and Tourism Development The Case of Intangible Cultural Heritage Protection of the Hezhe Nationality. Journal of Marketing Development and Competitiveness, 11(2). Retrieved from https://articlegateway.com/index.php/JMDC/article/view/1632

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Section

Articles