Vol. 11 No. 2 (2017)

Articles

• Managing Buzz Marketing in the Digital Age

  Iris Mohr

  • PDF

• What’s All the Fizz About? A Teaching Case Study on the Use of Coca-Cola® Freestyle® Machines in Quick-Service Restaurants

  Andrew A. Tiger, William Nance, Caitlin Roach, Brooke Glover Emery

  • PDF

• Exploring the Role of Strategic Marketing Department

  Valentina Kirova

  • PDF

• Study of Intangible Chinese Cultural Heritage Protection and Tourism Development The Case of Intangible Cultural Heritage Protection of the Hezhe Nationality

  Xiaoxun Guo, Bohdan Pikas, Tenpao Lee

  • PDF

• The Nature of Exclusivity

  Danny Upshaw, Doug Amyx, Marcia Hardy

  • PDF

• For Their Own Good: Class Room Observations on the Social and Academic Integration of International and Domestic Students

  Antje Cockrill

  • PDF

• Board of Director Composition, and Ownership and Their Relationship to Patents: An Empirical Study

  David Epstein, Cory Angert, Charles Strain

  • PDF

• Purchase Decisions for High Involvement Products: The New Generation of Buyers

  Juan Santandreu, Michael C. Shurden

  • PDF