Sense of Presence in Affordable 3D Virtual Reality Head Mounted Displays: Impacts on Teaching and Marketing

Abstract

Since almost thirty years, three dimensional virtual reality, which required expensive and cumbersome equipment, has raised interest as it allows users to feel immersed in virtual environments. Recently, affordable head mounted displays have revived the hope that virtual reality might really be up for a breakthrough. This research looks into the sense of presence perceived by users of these new affordable devices. All the participants in this research experienced a high sense of presence for two different devices. Although on average, participants were only moderately inspired in suggesting possible future uses of the technology, marketing students were much more creative.