Vol. 11 No. 1 (2017)

Articles

• Brand Yourself on YouTube: The Design, Execution, and Reflection of a Three-Fold Experiential Exercise

  Jun Myers

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• Marketing Communications Media Used by Heritage Tourists: New Insights from a Pennsylvania Study

  John M. McGrath, David Primm, William Lafe

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• Chinese Consumers’ Perception of Advertising: A Regional Analysis

  Jun Yu, Joyce X. Zhou, Bin Yu

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• An Investigation of Service Failures, Recovery Efforts and Customer Satisfaction within a Package Group Tour

  Andreas W. Stratemeyer, Susan Geringer

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• Simulating the Impact of Mobile Ordering at Chick-Fil-A

  Brooke Glover Emery, Blake Hodges, Andrew Tiger

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• Protecting the Brand: Evaluating the Cost of Security Breach from a Marketer’s Perspective

  Peggy Choong, Ed Hutton, Paul S. Richardson, Vincent Rinaldo

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• Sense of Presence in Affordable 3D Virtual Reality Head Mounted Displays: Impacts on Teaching and Marketing

  Sabine Emad

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• Where am I? Enhancing Learning Experience for Local and International Post Graduate Students’: A Focus on Creative Learning and Teaching Diverse Students at a Midlands University

  Shelton R Giwa

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• The Impact of Religiosity as a Moderator on Attitude Towards Celebrity Endorsement–Purchase Intentions Relationship

  Samaa Taher Attia

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• Green Marketing Orientation (GMO) and Performance of SMEs in Ghana

  Hayford Amegbe, Joseph Odhiambo Owino, Afra Nuwasiima

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• The Concept Store as New Retailing Tool: From the Consumption Experience to the Revisit Intention

  Pr. Abdelafattah Triki, Marwa Hakimi

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