TineLok Business Case
DOI:
https://doi.org/10.33423/jmdc.v13i2.2014Keywords:
Marketing Development, strategic management, Competitiveness, TineLok, BusinessAbstract
TineLok is a one product company with a “cutting edge” product with unlimited target markets, not just in the United States, but throughout the world. Yet, what appears to be a simple enough product and company has evolved into a never ending spiral of corporate structures and owners. A brief history of the development of the product and then a longer history of the company’s formation, development, changes, and current situation are provided. There are strategic management, target market, corporate structure changes and potential growth issues that form the basics of the major question, “where do we go from here?”
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Published
2019-06-23
How to Cite
Zaino, M., Kiser, S., Haynes, J. B., & Prater, T. (2019). TineLok Business Case. Journal of Marketing Development and Competitiveness, 13(2). https://doi.org/10.33423/jmdc.v13i2.2014
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