TineLok Business Case

Authors

  • Mario Zaino Alabama State University
  • Sara Kiser Alabama State University
  • Janel Bell Haynes Alabama State University
  • Tammy Prater Alabama State University

DOI:

https://doi.org/10.33423/jmdc.v13i2.2014

Keywords:

Marketing Development, strategic management, Competitiveness, TineLok, Business

Abstract

TineLok is a one product company with a “cutting edge” product with unlimited target markets, not just in the United States, but throughout the world. Yet, what appears to be a simple enough product and company has evolved into a never ending spiral of corporate structures and owners. A brief history of the development of the product and then a longer history of the company’s formation, development, changes, and current situation are provided. There are strategic management, target market, corporate structure changes and potential growth issues that form the basics of the major question, “where do we go from here?”

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Published

2019-06-23

How to Cite

Zaino, M., Kiser, S., Haynes, J. B., & Prater, T. (2019). TineLok Business Case. Journal of Marketing Development and Competitiveness, 13(2). https://doi.org/10.33423/jmdc.v13i2.2014

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Section

Articles